top of page

About Ariana Vacaguzman

A Passion for Marketing

I’ve been in the marketing industry since 2015 and have diverse experience to help with every stage of the marketing process. Based in Utah, I focus on creative communication strategies and solutions for businesses in the greater Salt Lake City area and helping them connect with their audience in more effective ways. With a keen eye for detail and a creative mind, I offer the highest quality marketing services. Take a look at the brands I’ve worked on. I look forward to helping your business grow.

In my spare time, you can catch me interviewing guest speakers on my podcast called My Roots My Story. You can listen to my podcast on Spotify, iHeart Radio, Amazon Music, and Audible. I love the outdoors, reading, and spending time with my kids and family.

I am a Co-Chair for Ancestry ERG group Somos and Lead for Ancestry Women in Tech. I am also a part of other organizations for Women and Latinos in the tech industry. I love advocating and supporting causes that are near and dear to my heart.

About Me : About

Subscribe to Stay Tuned For More!

About Me : About

More ways to listen

About Me : HTML Embed
About Me : HTML Embed
About Me : HTML Embed
About Me : HTML Embed

Brands I've Worked With:

Ancestry Logo


Define, lead and drive global go-to-market strategies for U.S. and international markets including, market analysis, messaging, positioning, customer segmentation, and pricing strategy.


Dish Network

Created and translated web content for the Spanish marketing division. Implemented high impact strategies to target new business opportunities and increased their SEO.


Paladin Group

Developed content for multiple marketing channels, including corporate communications, website, sales, and marketing collateral, videos, newsletters, social media, and blogs. Created email marketing campaigns, email templates and conducted A/B testing.


Spoonful One

Increasing sales by expanding their business, advertising products digitally, and creating product awareness.



Working with Libsyn on creating product awareness on leading social media platforms to increase product growth.


Big Dog

Collaborated with the Spanish marketing division for their store located in Puerto Rico. From the initial ideation stages to more complex strategies, I consistently managed to meet and exceed all expectations. Expanded their company blog as well. 


Monkey Bars Storage

Monkey Bar Storage had a specific vision in mind when we started working together on marketing campaigns. Through our creative and innovative collaboration, we managed to bring this vision to life with exceptional results. I enjoyed adding tons of creative content for their readers on the corporate blog page.


Broulim's Fresh Foods

Identified customer segments and company competition to aid marketing strategies. Developed company’s objectives and created a quantitative questionnaire for Broulim's preferred customers



Conducted data analysis by moderating focus groups and interviews. Analyzed data using both quantitative and qualitative methods.


Carolina Garage Works

I enjoyed collaborating with this brand, as it was a professionally challenging yet rewarding experience. From the early planning all the way through the implementation process, Carolina Garage Works was a wonderful business to work with.


Treasure Dental Lab

Working with Treasure Dental Lab's blog page was a great way to connect with their audience and keep them coming back. I made it easier for their visitors to search their blog according to topic and showcased the best blog posts on the Featured Posts.

This Could-2.png


This could be you! Do you need guidance from a professional? Contact me today and join my list of happy bands.

About Me : Clients

Take A Look At My Resume

From marketing campaigns to innovative solutions for your business. Marketing always came naturally to me - I love to experiment with innovative and creative ideas. Most of my work is spent on communication strategies and creative solutions to help optimize business results for clients. If you’re interested in having an asset to your company, my resume will give you a greater understanding of my qualifications.

About Me : About
bottom of page